Farmers in Coorg can expect better price due to the worldwide supply shrotage.
The unit value currently stands at Rs.201.58 per kg for 2010 -11, up from Rs.159.02 per kg in 2009-10.
The farmers in Coorg have been holding on to their stock for sometime now, for better price realization. Most of the domestic demand is being met by supply from Coorg.
The rise in pepper prices highlights how global supply shortages can create significant opportunities for farmers, particularly in established growing regions like Coorg. I believe better price realization can support agricultural livelihoods, but sustainable production and transparent market practices are equally important for maintaining long-term stability.